We are a small independent brand built on a single belief — that the scalp, like the soil it comes from, thrives on patience, restraint, and the right plants. This is where we keep our notes.
Yunnan highland · Platycladus forest · 2,300m
what we mean by restraint
Every formula begins in a place — a slope, an altitude, a monsoon. We document the source before we document the benefit, and let the source be the first thing on the label.
We work with whole-plant extracts and a small set of clinically studied actives. We avoid proprietary blends and 'miracle' fractions, because we think transparency is its own kind of efficacy.
Scalp ecology is slow. The literature we cite is often ten to twenty years old, and we are comfortable with that. We are not in a hurry, and we do not think you should be either.
“We are not selling transformation. We are tending to a small patch of biology on the top of your head, the way you would tend to a garden.”
— the yimu team
how we write
01 · on restraint
Modern scalp biology tells us that the microbiome, the lipid film, and the follicular cycle are easily disrupted. We treat the scalp as a system that prefers absence over addition, and we are willing to leave space on the label.
02 · on evidence
Every claim on this site is traceable to a peer-reviewed study, a clinical trial registry, or a recognised pharmacopoeia monograph. When a finding is preliminary, we say it is preliminary. When a study was done on mice, we say it was done on mice.
03 · on the highland
Highland temperature swings, intense UV, and lean soil produce secondary metabolites in greater concentration — flavonoids, terpenes, polysaccharides. We chose Yunnan not for the romance of the place but for the chemistry it produces.